ABOUT

A Elwell
Photo by Robert Viglasky

Allie is an international communications and broadcasting professional. She is currently the Senior Publicist on Netflix’s award-winning series The Crown.

While not busy managing Netflix’s creative content and press activities on set, she is the Executive Editor and co-host of the Beyond Brussels podcast, a current affairs show examining the world’s hottest topics aimed at millennials. She founded the podcast in 2017 with her fellow students while completing a Master’s degree in International Political Economy with a specialisation in International Economic Law from the University of Kent’s Brussels School of International Studies.

Allie began her career at CBC News as a Content & Breaking News Producer, working in various bureaus including Parliament Hill, CBC’s Toronto headquarters and the London (UK) Bureau including live producing the Queen’s Jubilee Celebrations and the London Summer Olympics coverage.

Making the move from journalism to PR, she joined the team at IJPR, one of the UK’s premier television and entertainment publicity agencies. There, she found her love for unit publicity & producing exciting behind-the-scenes content. Her news production background helps her feel at home on a set and able to navigate the sometimes tricky environment. Tenacious, yet amenable, she is able to build relationships with talent on and off screen. She successfully facilitated on-set photography, behind-the-scenes video content including 360/VR shoots, journalsits set visits, as well as produced big-budget marketing photo shoots and more.

A dual Canadian-American citizen, Allie is familiar with both UK and US media and cultural environments. Her dissertation is focused on the intersection of responsibility and innovation in the digital economy. She’s also fluent in French.

Unit Publicity:

  • The Crown Season 1-3 (Netflix)
  • Britannia (Sky/Amazon)
  • Da Vinci’s Demons (Starz/Fox)
  • Penny Dreadful (Showtime/Sky)
  • The Missing II (BBC/Starz)
  • The Secret (ITV)

EPK & Content Producer:

  • The Crown (Netflix)
  • Britannia (Sky/Amazon)
  • Da Vinci’s Demons (Starz/Fox)
  • The Missing II (BBC/Starz)
  • Penny Dreadful (Showtime/Sky)

Events:

  • The Crown Launch Week
  • Hannibal Series 3 launch
  • The Hollow Crown II: BFI Launch
  • TV Choice Awards red carpet
  • Penny Dreadful Series 3 launch
  • The Voice UK Series 3 & 4 launch

Broadcast Campaigns:

  • Penny Dreadful (Sky/NowTV)
  • The Secret (ITV)
  • Hannibal (Sky)
  • Da Vinci’s Demons (Fox)

Awards Campaigns:

  • The Crown
  • Da Vinci’s Demons

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